Una nueva forma de conocer nuevos productos

by Sergio Estevez Jimenez on 08. Apr, 2010 in Proyecto LO

Unir en una misma línea trabajo y pasión, son para mi dos ingredientes fundamentales para lograr crecer como profesional y como persona. Desde hace ya casi diez años, tengo la suerte de poder probar productos de todo el mundo gracias a mis viajes y a la generosidad de amigos y conocidos que guardan un pequeño trocito de su maleta para traer esas cosas diferentes que no encontramos en nuestros lineales.

Todos estos productos probados, los cuales proceden tanto de España como del resto de Europa, América y Asia van dando ganas de probar más y más productos y de ver tendencias y nuevas oportunidades de mercado para nuestros pequeños, medianos y grandes fabricantes nacionales. Este es el objetivo de la empresa LO Consulting y que poco a poco está comenzado a despegar.

Fruto de esta experiencia en la realización de pequeñas catas de producto y del constante uso de herramientas sociales, surgió la idea de extender las catas que regularmente realizamos para escribir nuestros artículos al resto de personas pero utilizando el vínculo de la red de contactos que poco a poco he ido creando en las diversas redes sociales.

De este concepto, surgió la idea de LOCatamos live, hacer una cata como las que realizamos habitualmente pero con un grupo de amigos y conocidos de nuestras redes sociales, en un entorno cómodo y sin ningún tipo de input comercial. LOCatamos live no es un test de mercado, ni un panel de consumidores. La principal idea es compartir nuestro conocimiento sobre una temática concreta con vosotros y ofreceros la posibilidad de catar una selección con nuestros productos favoritos de forma guiada pero con total libertad. Luego los asistentes deciden libremente lo que quieren hacer durante y después de la experiencia: se podrá tuitear, hacer fotos, escribir un post… En una primera fase, LCL se celebrará en Barcelona y Madrid.

Para poder organizar grupos de entre 20 y 25 personas que sean afines a los productos que presentamos, es imprescindible que las personas interesadas en participar, rellenen este breve formulario online.

El primer evento, llevará por título “Gins and Tonics” y se centrará en estas dos bebidas y sus combinaciones. En Barcelona se celebrará el día 21 de Abril a partir de las 19:30 horas en el Hotel Hesperia del Mar.

En Madrid se celebrará el segundo o tercer martes de Mayo…

Junto con esta primera temática, tenemos previstas 3 temáticas más: Vodkas and Mixers, Whiskyes and Waters y Rones and…

Posiblidades de futuro… solamente os puedo comentar que ya tenemos en marcha LOSaboreamos.com y en breve LODegustamos.com …

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